Take advantage of our research expertise for your project – whether for realignment, redevelopment or just for review.
As with any project, to be implemented successfully, the preparatory work is crucial. Therefore, research is one of the focuses of our work.
We continuously analyse the trade market, develop an individual project and industry oriented strengths and weakness analysis. From this we derive an action plan, which serves as a basis for changes in an existing project or for the development of a new approach. While we do not understand this plan as a corset, we rather see it as a corridor, in which we move together with our customers and partners. Because in times of ever-shorter innovation cycles, also trade fair projects must involve enough flexibility and adaptability.
Services for exhibition companies or organizers:
- Market research
- Identifying potential key accounts and partners
- Expert interviews with key accounts and potential partners
Services for exhibiting companies:
- Matching company / product / service with German and international trade fair offers
- Advice on fair preparation and fair execution